He started posting on Instagram, where he currently has 3.1 million followers, including Sam Smith, Miley Cyrus and Diplo.Īnd some of the posts have amounted to payment, in the form of sponsored content and ads. He knew what worked for him: short, pointed videos. He tried posting videos where he reviewed and talked about fashion on YouTube, but wasn’t keen on making long-form pieces on the topic. Thompson had 2.5 million followers and he wasn’t sure he would ever regain that following. Seemingly overnight he was “the most popular kid in school.” “I was in class looking at my phone secretly, and I freaked out because I was getting many notifications,” Mr. Less than a year later, Kylie Jenner shared one of them. On the advice of a friend, he joined Vine and started posting videos in 2013 when he was 17. Thompson said he loved performing in high school productions. He grew up in Raleigh, N.C., and despite being a “quiet and nerdy” teenager, Mr. They can prompt an action: like, comment, share and sometimes all three.īefore having Instagram as a performance outlet, Mr. Some of his videos are close-up selfies of his face with him delivering a judgmental or bragging monologue into the camera, while other videos are of him dancing alone. And, as people regularly comment under his videos, Mr.
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